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How to Analyze Sales Call Recordings to Uncover Valuable Customer Feedback

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6 min read

How to Analyze Sales Call Recordings to Uncover Valuable Customer Feedback

A call recording bot makes its way into almost every sales call and meeting these days. But how do you actually use those recordings? Sharing calls with other teams is an invaluable way to get from –
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Video: Demystifying ABM/X

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1 min read

Video: Demystifying ABM/X

Video: Demystifying ABM/X Video: Demystifying ABM/X Account-Based Marketing / Account-Based Experience is a hot topic in B2B but not necessarily clearly understood. We decided to run a small-group to
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Mimecast

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4 min read

Mimecast

Mimecast Mimecast ABM Challenge Mimecast needed to develop a strategy and accompanying implementation plan for an Account-Based Marketing (ABM) program to grow their business in the Enterprise space.
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JB Hi-Fi

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2 min read

JB Hi-Fi

JB Hi-Fi JB Hi-Fi Helping an iconic Australian retailer connect with businesses to make the right technology decisions   Challenge From its humble beginnings in Melbourne in 1974, JB Hi-Fi has grown
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Our Top 10 Picks for B2B marketing through a recession

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1 min read

Our Top 10 Picks for B2B marketing through a recession

Our Top 10 Picks for B2B marketing through a recession Our Top 10 Picks for B2B marketing through a recession Can we market through a recession and come out the other side harder, better, faster, are
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The un-Googling of search: A new wrangle for B2B marketers

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2 min read

The un-Googling of search: A new wrangle for B2B marketers

The un-Googling of search: A new wrangle for B2B marketers The un-Googling of search: A new wrangle for B2B marketers “For B2B marketers, ads and search are just one part of the equation. The real to
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Video: Using Intent Data to drive great ABM/X outcomes

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1 min read

Video: Using Intent Data to drive great ABM/X outcomes

Video: Using Intent Data to drive great ABM/X outcomes Video: Using Intent Data to drive great ABM/X outcomes Third-party Intent data is a hot topic with B2B marketers and for good reason. Applied it
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